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"I quit, Ted," aspiring puppeteer says in Go Daddy Super Bowl commercial
GoDaddy, the company that provides website domain names, took a page from reality TV on Sunday night, and aired a commercial in which a 36-year old engineer quit her job in front of more than 100 million viewers tuning into the Super Bowl .
"I quit, Ted," Dean said in the 30-second spot, addressing her boss while mouthing the words with a blue furry hand puppet surrounded in a room full of puppets. "Ciao baby!"
Dean's audience likely tops those of others in recent years who have taken the public route of ditching their jobs, including a former Goldman Sachs salesman who stunned the investment bank world with a scathing public resignation in The New York Times and the enterprising young woman who posted to YouTube a video of her dancing her departure from an animation company.
"I'm thrilled to be moving to a new and exciting phase where I am listening to my inner-cheerleader - I am absolutely ready to do my own thing and be my own boss," Dean said in a statement from GoDaddy.
Dean was narrowed from a list of 100 people who wanted to quit their jobs after GoDaddy put out a blind ad calling for participants willing to publicly end their careers. Ad agency Deutsch NY produced the spot.
The concept is a complete departure for GoDaddy, which has famously aired bawdy commercials with scantily clad women for the past decade during the most-watched TV event in the United States. Its commercial in last year's Super Bowl featured Israeli supermodel Bar Refaeli passionately kissing a geeky extra.
"GoDaddy has finally grown up," said Jim Elliott, chief creative officer at ad agency Y&R. "They are not going for the low-hanging fruit of potty humor, or T&A.
"People quitting live during the game is a poignant idea," he said.
Dean does not identify her company or the full name of her boss in the commercial. GoDaddy said in a statement that Dean intends to email a formal resignation to her boss.
Super Bowl ads currently cost about $4 million for a 30-second spot.
The Seattle Seahawks beat the Denver Broncos 43-8 in the game.
Go Daddy Super Bowl Commercial: "I Quit Ted" Woman Quits Her Job During Ad [VIDEO]
puppetsbygwen. com/)
GoDaddy commercials are always pretty creative. In fact, most people don't even know what GoDaddy. com does. During this year's Super Bowl, they premiered yet another ad that blew our minds. Gwen Dean quit her job right through the GoDaddy Super Bowl ad premiere.
36-year-old Gwen Dean had a dream to began her own puppet business. A Yonkers, NY resident, Dean worked as a machine refrigeration engineer who serviced large buildings, GoDaddy explained. In case you are wondering, which you most likely are, GoDaddy allows business owners to purchase their website's domain names within other business services. Dean decided this was the right time to work with them.
During one of America's biggest events, the Super Bowl, Gwen teamed up with GoDaddy to, well. quit her job. With not only her boss but also billions of people watching, Gwen did just that. The ad begins with a man walking into Gwen's house talking to the camera about the fulfillment of dreams. The host then finds Gwen in a room surrounded by her puppets and a laptop in the background promoting her new website. With a blue sort of duck puppet in her hand she mouths, "Hi Ted, I quit ."
GoDaddy reveals that after the ad aired, Dean emailed her boss putting in her two-week's notice. even though only one week is required. Gwen's new website name is PuppetsByGwen. com. Interesting way to quit your job, huh? Wonder what her boss really thought. This new entrepreneur has embarked on a huge new journey as curious viewers will simply visit her website just to see her again. And GoDaddy is always number one in commercials. You have to admit, that was a pretty neat idea. Would you dare to quit your job in a commercial?
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